Emotional Design / UX Design

Designing for elicit emotion.

How to create an emotional connection with users through our products or services so that they chose, buy, follow and even feel in love with us.

Image of a glass of Cola with thousand of bubbles as a representation of the amount of emotions that could elicits.

1. What do we mean by ‘emotion’? 🤔

Picture of Inside Out, the Pixar movie about emotions.
Picture of Inside Out, the Pixar movie about emotions.

2. How products affect us? 😍 😭

Image that show the result of combining the different emotions present on the Inside Out movie.

3. Don Norman’s three levels of design

Image showing the three different levels of Design by Don Norman: visceral, behavioral and reflective.

4. Abraham Maslow’s ‘Hierarchy of Needs’

Image showing the Moslow’s ‘Hierarchy of Needs’.

Axe Dark and Gold Temptation. The perfect example of how Branding is triggering on physiological needs.

5. The concept of ‘Triune Brain’ 🧠

Illustration that shows the MacLean’s ‘Brain Triune’.

Image from ‘The Simpson’ where Lisa dress on Nelson to make him look well educated, respectful and intelligent.
Image from ‘The Simpson’ where Lisa dress on Nelson to make him look well educated, respectful and intelligent.

6. The take away

QR code to my linkedIn: https://www.linkedin.com/in/adrianoller/

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Product UX/UI Designer

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